The Truth About Losing Weight – And It Won’t Cost You A Penny!

As so-called ‘experts’ we have a duty to the general public to provide as ‘damned near’ accurate and truthful advice about weight loss and overall weight management as we possibly can.

Our conclusions about any product or information on the market should be based on the solid, peer-reviewed research that has been done to validate the product/info before being released for.

What I would like to do here is give my opinion, based on research and experience with my own clients, about the truths, lies and misdirection in our field so you can save your hard-earned money by not buying into the latest ‘fad’ diet, programme, pill, potion or powder.

Right here we go…

1. The only science you will ever need to take on board is the ‘Law of Thermodynamics’ or to cut a long story short - a calorie is a calorie is a calorie!
Folks, 500 calories of lettuce are equal to 500 calories of chocolate cake! Please never forget this.

2. You will have far more success controlling your weight long term if you concentrate more on how much is going into your mouth than how many calories you can burn exercising. Exercise, or increasing your activity levels, is the best thing you can ever do to improve your overall health i.e. your heart, lungs, bones, immune system and mental health BUT if you use it as the secret to weight control you are going to be mighty disappointed. I JUST WISH MORE ‘EXPERTS’ WOULD TELL PEOPLE THE TRUTH HERE! You would need to be on a treadmill for at least 30 mins to burn off the calories in one doughnut. The sad thing is many people will give up exercise because they think it is not working for them and that is so tragic.

3. You have a body that is unique and unlike anyone else. Therefore why have someone else tell you WHAT, WHEN or HOW MUCH you should eat. If you are living by a set of rules created by some miracle programme you are on a ‘DIET’ The problem here is this: DIETS DON’T WORK

• At any one time there are more than 50 million people on a weight-loss diet in the US alone!
• Study after study shows that 95-98% of weight-loss diets fail
• Estimates that as many as 75% of customers are repeat customers



4. Do yourself a favour right from the beginning – throw away the weighting scales. Your weight will vary daily due to a whole host of reasons so why feel elated at your latest ‘weigh-in’ I am not in the business to knock anyone else but when the basics of physiology are not explained to clients then it does make me angry!! Before we move on just accept the fact that initial weight loss on these silly diets is pure H2O.

5. Get into the habit of allowing yourself to throw food away! Yes, that’s right. Once you are full after eating do not continue until you have cleared your plate. This is such a fundamental error in our conditioning, usually from our parents when growing up. So either bin the rest or throw it back in the fridge/freezer because your eating for now is over – go do something else now.

6. So what is the solution?

Well, here is something to be aware of. When you are thirsty your body will let you know. Agree? So you go ahead and drink some fluids until your thirst has gone. No big deal right? If you are too cold or too hot then you will do something about it. 6. When you are tired you will ensure you catch up on sleep. However when you are hungry, boy, do we make this complicated. Surely the correct response is to eat something until you are content and get on with the rest of your life?!! The problem most of us are facing is that we have lost our sensitivity to our natural eating cues i.e. hunger, appetite and satiety (fullness). You need practical advice on how to re-connect with these three cues and that means experimenting and listening to your own body and not your head by not applying someone else’s rules.

Hey, you had these skills as a toddler. When you were hungry, boy, did you let your parents know about it. Your appetite was enormous for all different types of food. and when you were full nothing could entice you to eat any more. Now where did all those natural skills go as you got older?

Eating should be one of life’s great pleasures but has been spoiled by the controlled, chronic rule-making, diet obsessed environment we live in. In fact many people out there do not have so-called ‘eating disorders’ but are just plain HUNGRY.

If you buy into this approach and would like to find out more about HOW to re-educate yourself step-by-step and have fun in the process plus novel ideas on how to increase your activity levels naturally then visit my website below for free info…


Good luck